Exemplar Strategic Communications
Breakthrough Thinking. Proven Results.
The Exemplar Approach


At Exemplar Strategic Communications, we recognize your communications success is defined by more than just educating key constituencies of your mission and goals.  True success requires stakeholders to take specific action.  By connecting your communications goals with your organizational mission and objectives, we work in partnership with you to develop a comprehensive strategic communications vision that helps you:

  • Inform the public;
  • Build commitment for a solution; and
  • Mobilize around specific action.

There’s no easier way to say it.  This approach works.  Through results-based communication, you are empowered to communicate with consequence, gaining the outcomes you seek to improve your organization, its mission, and the community at large.


The Exemplar Approach is designed to maximize your communications efforts and provide optimal results.  A proven-effective model for producing change and improvement with your key audiences, the Exemplar Approach focuses on:
  • Research/Intake/Listening
  • Goal Identification
  • Audience Identification and Segmentation
  • Message Development
  • Materials Development and Communication Vehicle Creation
  • Tactical Execution
    • Advocacy
    • Media Relations
    • Stakeholder Outreach
    • Relationship and Partnership Development
    • Conferences and Events
    • Public Affairs
  • Measurement and Evaluation

Effectively Reaching Hispanic Audiences on Education Issues

For the past several years, we have heard of the shifting demographic in the United States, with Hispanic populations growing significantly in most of our urban centers, along with all of our growing states.  This has been particularly true in public education; as such changes have brought issues such as early childhood education, ELL, ESL, and such to the forefront of education improvement.  And that is why we need proven solutions to effectively engage Hispanic families on education issues.

In November 2008, Exemplar Strategic Communications announced a new initiative to help education organizations more effectively engage the Hispanic community.  Engaging Hispanic families on education is very different than selling them a soft drink, a car, or the latest and greatest consumer product. It requires a sophisticated understanding of the issues, it demands a keen understanding of the audience and their top concerns, and it depends on strong communications and public engagement strategies that are proven effective with parents across the nation.  And it needs Exemplar Strategic Communications.

This new initiative includes:

·      Personalized service to meet the specific needs of your organization

·      Bilingual services that navigate across language, cultural, and community divides

·      Cultural fluency that allows us to effectively segment the Hispanic community and not just apply "one-size-fits-all" approaches

·      Specific solutions designed to move from informing Hispanic audiences to building commitment and mobilizing the Hispanic community around specific education improvement solutions

·      Real program measurement and a keen eye on return on investment

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