At Exemplar Strategic Communications, we work with your organization to execute proven-effective approaches that align with your goals and achieve measurable results. Our mission is simple: We strengthen your organization and its initiatives through results-based strategic communications efforts. As your strategic communications partner, we are committed to:

• Breakthrough thinking. We identify the strategic approaches that are ideal for your organization, your audiences, and your goals. Through research and an understanding of your organization, we craft solutions that work for you, helping you break through the white noise and achieve your goals.

• Stakeholder-specific actions. Success comes when we recognize all of the audiences involved in the process and develop targeted communications efforts that speak to each audience on their terms and address their concerns. At Exemplar, there is no one-size-fits-all approach to communications. We understand your audiences and know the messages and tactics that will successfully reach them.

• Outcome-based approaches. All strategies and tactics are designed to help you achieve your organizational goals. We only succeed when you have.

• Commitment to results. Our sole focus is on your success. As part of our approach, we implement a measurement/ improvement loop to ensure maximum impact. There is no substitute for proven results.

What's New at Exemplar Strategic Communications
May 2009	Exemplar CEO Patrick Riccards spoke with state education officials as part of the NGA Center for Best Practices' May 26 webinar on effective communication of career and technical education efforts at the state level.
May 2009	The Economic Policy Institute has retained Exemplar as a strategic partner to help with the relaunch and policy positioning of a national education improvement initiative.
Apr 2009	In an address to the National Academy of Sciences on science and innovation, President Barack Obama recognized the leadership demonstrated by Pennsylvania Gov. Ed Rendell and Exemplar client Pennsylvania STEM Initiative for its efforts to utilize science-technology-engineering-mathematics literacy to improve both educational and economic opportunities for the citizens of Pennsylvania. Exemplar has been working with the Pennsylvania STEM Initiative for the last year and a half, helping shape the statewide public/private partnership strategy that is now guiding STEM efforts in the Keystone State and serving as a model for other state STEM activity.
Apr 2009	PRWeek, O'Dwyers PR Report, and Capitol Communicator reported on the ongoing growth of Exemplar Strategic Communications.
Apr 2009	Exemplar begins a client partnership with WETA's Learning Media, focusing on organizational positioning and strategic communications for programs such as Reading Rockets, Colorin Colorado, LD Online, and AdLit.org.
Apr 2009	Exemplar CEO Patrick Riccards was a featured presenter, via Podcast, at the Knowledge Alliance Communicators Institute in Washington, DC, speaking on effective use on new and social media.
Apr 2009	Exemplar CEO Patrick Riccards presents on effective public engagement to the U.S. Department of Education's Early Childhood Education Professional Development Program.
Apr 2009	Exemplar names Laura Cinnamon senior account executive.
Mar 2009	Exemplar announces client partnerships with the American Association of Colleges for Teacher Education and Stanford University.
Mar 2009	Education News, the nation's number one source for online education news and commentary, announces Exemplar CEO Patrick Riccards joins EdNews as a twice-a-month columnist.
Mar 2009	Exemplar CEO Patrick Riccards presents on effective public engagement at the 2009 ASCD conference.
Feb 2009	Exemplar CEO Patrick Riccards speaks on social media and the Obama Administration at the Lift09 Conference in Geneva, Switzerland.
Feb 2009	Ednews.org, Fritzwire, Public Education Network, ASCD, and the Examiner feature commentary written by Exemplar CEO Patrick Riccards on science and math education advocacy. Click here for more info
Feb 2009	Exemplar establishes client partnerships with AppleTree Institute for Education Innovation and the International Society for Technology in Education
Jan 2009	Exemplar releases exciting new data on KnowledgeWorks Foundation's successes improving Ohio high schools. The full report can be found at www.edworkspartners.org
Jan 2009	Exemplar CEO presents on effective communications and engagement at the National Governors Association's STEM Policy Academy
Jan 2009	PRWeek, O'Dwyers PR Report, and Capitol Communicator publish articles on Exemplar's growth serving the education sector
Jan 2009	Exemplar establishes strategic partnership with Sulzer Design Group to offer full portfolio of print and online creative services
Jan 2009	Online University Lowdown names Eduflack one of the top 50 education policy blogs in the nation
Jan 2009	Exemplar Strategic Communications releases national survey results for Educommunicators, the nation's first online social networking community for marketing communications professionals in the education sector
Dec 2008	PR News' Media Training Guidebook, Volume 2 includes chapter on audience segmentation from Exemplar CEO Patrick Riccards
Dec 2008	Eduflack named one of the top eight education blogs in the nation by DreamBox
Dec 2008	Exemplar establishes client partnerships with the Association of American Publishers, EdWorks, and Kinetic Potential Scholars
Nov 2008	Exemplar Strategic Communications announces new strategic partnership to effectively engage Hispanic audiences on education issues. Initiative includes bilingual services, cultural fluency applications, and ROI program management.
Nov 2008	Educationnews.org spotlights policy commentary written by Exemplar CEO Patrick Riccards. Click here for more info.
Nov 2008	Exemplar CEO's federal education recommendations featured in Pre-K Newsclips distribution.
Nov 2008	Exemplar CEO featured in PRWeek prognostications of Election 2008 outcomes. Click here for more info.
Oct 2008	Exemplar CEO Patrick Riccards announces the launch of Educommunicators, an online community for marketing, PR, public affairs, design, and communications professionals in the education space.
Oct 2008	Exemplar establishes client partnerships with Houghton Mifflin Harcourt Publishing, KnowledgeWorks Foundation, Perfection Learning, and Team Pennsylvania Foundation
Sep 2008	Exemplar Strategic Communications partners with the Commonwealth of Pennsylvania on the development of a comprehensive statewide STEM (science-technology-engineering-mathematics) strategy.
Sep 2008	PRWeek magazine features Patrick Riccards in September 1, 2008 analysis on campaign to lower the drinking age at colleges and universities. Click here for more info.
Sep 2008	Mother Jones magazine features Exemplar CEO in September/October issue article on Reading First and government contracting.
Aug 2008	Exemplar CEO Patrick R. Riccards named to the board of directors for the Health Systems Agency of Northern Virginia. Riccards will aid Commonwealth of Virginia health officials plan for balanced and orderly development of healthcare facilities and services throughout the region.
Jul 2008	Exemplar CEO selected to lead seminar on effective communications in education at 2009 Association for Supervision and Curriculum Development Conference in Orlando.
May 2008	Exemplar CEO's blog Eduflack named finalist for Education Blog of the year by Ed in 08/Strong American Schools.
Mar 2008	Exemplar client American Reading Company profiled in PRWeek.
Jan 2008	Exemplar Strategic Communications featured in Falls Church News Press.