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At Exemplar Strategic Communications, we work with your organization to execute proven-effective approaches that align with your goals and achieve measurable results. Our mission is simple: We strengthen your organization and its initiatives through results-based strategic communications efforts. As your strategic communications partner, we are committed to:

  • Breakthrough thinking. We identify the strategic approaches that are ideal for your organization, your audiences, and your goals. Through research and an understanding of your organization, we craft solutions that work for you, helping you break through the white noise and achieve your goals.
  • Stakeholder-specific actions. Success comes when we recognize all of the audiences involved in the process and develop targeted communications efforts that speak to each audience on their terms and address their concerns. At Exemplar, there is no one-size-fits-all approach to communications. We understand your audiences and know the messages and tactics that will successfully reach them.
  • Outcome-based approaches. All strategies and tactics are designed to help you achieve your organizational goals. We only succeed when you have.
  • Commitment to results. Our sole focus is on your success. As part of our approach, we implement a measurement/ improvement loop to ensure maximum impact. There is no substitute for proven results.
What's New at Exemplar Strategic Communications
Sept 2011 Exemplar founder named Non-Profit Communications Professional of the Year from nation's top PR publication
Sept 2011 U.S. Education Delivery Institute selects Exemplar for engagement activities
Sept 2011 @Eduflack named Top Essential Twitter Feed (Education Policy) for Education Reformers by national website
Aug 2011 Boston Consulting Group releases research paper on future of education technology
Aug 2011 Common Core unveils K-12 English-Language Arts Curriculum Maps
July 2011 Exemplar founder elected chairman of local school board
June 2011 PRWeek names Exemplar to its list of top 150 PR firms in United States
June 2011 Mondo selects Exemplar for public engagement activities
June 2011 Education Next names @Eduflack one of the top 25 education policy Twitter feeds
April 2011 Exemplar founder speaks on social media in education at annual Education Writers Association conference in New Orleans
Mar 2011 Hispanic Outlook in Higher Education pens feature on Exemplar founder, cost of college dropouts
Mar 2011 Exemplar founder addresses University of Virginia Club on role of not-for-profits
Mar 2011 U.S. Senate leaders call for continued support of ed tech issues, joining ISTE and other organizations
Mar 2011 Exemplar founder leads featured session on effective public engagement and school improvement at ASCD Annual Conference in San Francisco
Feb 2011 Bellwether Education Partners releases powerful new student on financing of charter schools
Feb 2011 ISTE articulates need for ed tech investment in federal budget
Jan 2011 Exemplar founder featured in Education Week on the future of ESEA
Jan 2011 Exemplar founder joins "Education Debate," becomes contributing blogger on new website
Jan 2011 Exemplar founder featured in Education Daily on implementation of common core standards
Dec 2010 Exemplar founder launches new "Edu-Pundit" satire video series on YouTube
Dec 2010 Exemplar founder featured in Education Week story on recent ed tech development, News Corp.'s acquisition of Wireless Generation
Dec 2010 Bellwether Education Partners releases new report on impact of stimulus funding on education reform
Dec 2010 Exemplar founder featured in Health Business Daily on healthcare reform's impact on rural communities
Nov 2010 Riccards featured in Hechinger Report on future of federal education footprint
Nov 2010 Exemplar founder addresses DC group on the future of education technology policy
Oct 2010 Dozens of media outlets feature Exemplar founder on the costs of college dropouts
Oct 2010 ISTE selects Exemplar for public affairs activities
Sept 2010 Education Week features Exemplar founder in discussion of PDK/Gallup poll on state of public education
Sept 2010 Exemplar helps launch National Education Policy Center
Aug 2010 Exemplar client Common Core releases its draft K-12 English-Language Arts curriculum maps
Aug 2010 University of Colorado, Boulder selects Exemplar for outreach efforts
July 2010 Common Core selects Exemplar for engagement effort
July 2010 Los Angeles Times feature commentary spotlighting Broad Prize best practices and implications for urban school improvement
July 2010 Exemplar Founder speaks on using data to tell the local education story at Hechinger Institute Seminar for New Education Reporters
July 2010 Exemplar Founder selected as Vice Chair of Falls Church City School Board
June 2010 Exemplar Founder named regular guest blogger for edReformer.com
June 2010 Article on STEM education and public engagement, authored by Patrick Riccards, published in SIRS Leadership Information
June 2010 Exemplar Founder speaks with Northwest Tech Cluster on education, ed tech policy developments
May 2010 Exemplar Founder Patrick Riccards guest blogs on the future of education reform for new edReformer.com platform
May 2010 Exemplar client ISTE launches national "Tweet for #edtech" day
May 2010 Exemplar Founder Patrick Riccards speaks on social networking at Knowledge Alliance Communicators Institute in San Francisco
May 2010 Exemplar Founder Patrick Riccards elected to serve on Falls Church City School Board
Apr 2010 Aspen Institute School Staffing Initiative featured in New York Times, Charlotte Observer
Apr 2010 Stanford University SCOPE Center hosts DC policy forum on future of education assessment
Apr 2010 @Eduflack Twitter feed breaks the 3,000 follower mark
Mar 2010 Exemplar Founder Patrick Riccards speaks on social networking at 2010 ASCD National Conference in San Antonio
Mar 2010 Aspen Institute retains Exemplar for public relations effort
Mar 2010 AACTE policy brief on the need for clinical training featured in Inside Higher Education
Feb 2010 Broad Foundation retains Exemplar for engagement effort
Jan 2010 Veteran California communications pro Lynne Russo joins Exemplar team
Jan 2010 American Association of Colleges for Teacher Education retains Exemplar for strategic counsel, communications services
Jan 2010 KnowledgeWorks Foundation retains Exemplar for communications, public affairs activities
Dec 2009 Exemplar CEO Patrick Riccards speaks with more than 100 K-12 superintendents, school leaders on federal i3 grant opportunity.
Dec 2009 Economic Policy Institute retains Exemplar for strategic planning initiative.
Nov 2009 Education Week publishes commentary by Exemplar CEO Patrick Riccards on teacher and teaching quality.
Nov 2009 World Innovation Summit for Education (WISE) selects Exemplar CEO Patrick Riccards to attend its 2009 conference in Doha, Qatar.
Oct 2009 Public Education Network spotlights Eduflack work on family engagement in school improvement.
Oct 2009 Inside Higher Education features Patrick Riccards as part of analysis on improving teacher quality.
Oct 2009 National Cable Television Association/Cable in the Classroom retains Exemplar for a communications strategic planning effort.
Sept 2009 Exemplar CEO Patrick Riccards leads EPIC/EPRU Fellows in a seminar on effective communications.
Sept 2009 Exemplar CEO Patrick Riccards presents to the DC State Board of Education on education reform and student assessment data.
Sept 2009 Big Picture Learning retains Exemplar for communications and public affairs services.
August 2009 PRWeek names Exemplar CEO Patrick Riccards to its 40 Under 40 honor, the first time in the feature's history that someone from the education sector has been selected for the honor.
July 2009 @Eduflack named one of the top education resources on Twitter.
July 2009 Keys to Literacy named Exemplar its agency of record, working with the company's reading comprehension instruction and consulting services for school systems throughout the United States.
July 2009 Education and the Public Interest Center at the University of Colorado at Boulder has retained Exemplar for editorial services and media relations efforts.
June 2009 Exemplar CEO Patrick Riccards as a featured presenter at an American Youth Policy Forum webinar on STEM education. Patrick discusses the regional networks and public/private partnerships driving the success of the Pennsylvania STEM Initiative.
June 2009 Progessive Learning has retained Exemplar as its agency of record, helping position the company in its efforts to provide certified teachers as mentors and extended learning professionals to school districts across the nation.
May 2009 Exemplar CEO Patrick Riccards spoke with state education officials as part of the NGA Center for Best Practices' May 26 webinar on effective communication of career and technical education efforts at the state level.
May 2009 The Economic Policy Institute has retained Exemplar as a strategic partner to help with the relaunch and policy positioning of a national education improvement initiative.
Apr 2009 In an address to the National Academy of Sciences on science and innovation, President Barack Obama recognized the leadership demonstrated by Pennsylvania Gov. Ed Rendell and Exemplar client Pennsylvania STEM Initiative for its efforts to utilize science-technology-engineering-mathematics literacy to improve both educational and economic opportunities for the citizens of Pennsylvania. Exemplar has been working with the Pennsylvania STEM Initiative for the last year and a half, helping shape the statewide public/private partnership strategy that is now guiding STEM efforts in the Keystone State and serving as a model for other state STEM activity.
Apr 2009 PRWeek, O'Dwyers PR Report, and Capitol Communicator reported on the ongoing growth of Exemplar Strategic Communications.
Apr 2009 Exemplar begins a client partnership with WETA's Learning Media, focusing on organizational positioning and strategic communications for programs such as Reading Rockets, Colorin Colorado, LD Online, and AdLit.org.
Apr 2009 Exemplar CEO Patrick Riccards was a featured presenter, via Podcast, at the Knowledge Alliance Communicators Institute in Washington, DC, speaking on effective use on new and social media.
Apr 2009 Exemplar CEO Patrick Riccards presents on effective public engagement to the U.S. Department of Education's Early Childhood Education Professional Development Program.
Apr 2009 Exemplar names Laura Cinnamon senior account executive.
Mar 2009 Exemplar announces client partnerships with the American Association of Colleges for Teacher Education and Stanford University.
Mar 2009 Education News, the nation's number one source for online education news and commentary, announces Exemplar CEO Patrick Riccards joins EdNews as a twice-a-month columnist.
Mar 2009 Exemplar CEO Patrick Riccards presents on effective public engagement at the 2009 ASCD conference.
Feb 2009 Exemplar CEO Patrick Riccards speaks on social media and the Obama Administration at the Lift09 Conference in Geneva, Switzerland.
Feb 2009 Ednews.org, Fritzwire, Public Education Network, ASCD, and the Examiner feature commentary written by Exemplar CEO Patrick Riccards on science and math education advocacy. Click here for more info
Feb 2009 Exemplar establishes client partnerships with AppleTree Institute for Education Innovation and the International Society for Technology in Education
Jan 2009 Exemplar releases exciting new data on KnowledgeWorks Foundation's successes improving Ohio high schools. The full report can be found at www.edworkspartners.org
Jan 2009 Exemplar CEO presents on effective communications and engagement at the National Governors Association's STEM Policy Academy
Jan 2009 PRWeek, O'Dwyers PR Report, and Capitol Communicator publish articles on Exemplar's growth serving the education sector
Jan 2009 Exemplar establishes strategic partnership with Sulzer Design Group to offer full portfolio of print and online creative services
Jan 2009 Online University Lowdown names Eduflack one of the top 50 education policy blogs in the nation
Jan 2009 Exemplar Strategic Communications releases national survey results for Educommunicators, the nation's first online social networking community for marketing communications professionals in the education sector
Dec 2008 PR News' Media Training Guidebook, Volume 2 includes chapter on audience segmentation from Exemplar CEO Patrick Riccards
Dec 2008 Eduflack named one of the top eight education blogs in the nation by DreamBox
Dec 2008 Exemplar establishes client partnerships with the Association of American Publishers, EdWorks, and Kinetic Potential Scholars
Nov 2008 Exemplar Strategic Communications announces new strategic partnership to effectively engage Hispanic audiences on education issues. Initiative includes bilingual services, cultural fluency applications, and ROI program management.
Nov 2008 Educationnews.org spotlights policy commentary written by Exemplar CEO Patrick Riccards. Click here for more info.
Nov 2008 Exemplar CEO's federal education recommendations featured in Pre-K Newsclips distribution.
Nov 2008 Exemplar CEO featured in PRWeek prognostications of Election 2008 outcomes. Click here for more info.
Oct 2008 Exemplar CEO Patrick Riccards announces the launch of Educommunicators, an online community for marketing, PR, public affairs, design, and communications professionals in the education space.
Oct 2008 Exemplar establishes client partnerships with Houghton Mifflin Harcourt Publishing, KnowledgeWorks Foundation, Perfection Learning, and Team Pennsylvania Foundation
Sep 2008 Exemplar Strategic Communications partners with the Commonwealth of Pennsylvania on the development of a comprehensive statewide STEM (science-technology-engineering-mathematics) strategy.
Sep 2008 PRWeek magazine features Patrick Riccards in September 1, 2008 analysis on campaign to lower the drinking age at colleges and universities. Click here for more info.
Sep 2008 Mother Jones magazine features Exemplar CEO in September/October issue article on Reading First and government contracting.
Aug 2008 Exemplar CEO Patrick R. Riccards named to the board of directors for the Health Systems Agency of Northern Virginia. Riccards will aid Commonwealth of Virginia health officials plan for balanced and orderly development of healthcare facilities and services throughout the region.
Jul 2008 Exemplar CEO selected to lead seminar on effective communications in education at 2009 Association for Supervision and Curriculum Development Conference in Orlando.
May 2008 Exemplar CEO's blog Eduflack named finalist for Education Blog of the year by Ed in 08/Strong American Schools.
Mar 2008 Exemplar client American Reading Company profiled in PRWeek.
Jan 2008 Exemplar Strategic Communications featured in Falls Church News Press.

 

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